Klirrys blogg
Guider på klarspråk om verklig vinst, EU-moms, betalningsavgifter och annonsbeslut.
Which ad got the credit for a sale? Reality after iOS
Why the sales an ad platform says it brought in and the orders in your own shop can differ, and why Klirry decides on the second one.
How VAT in each customer's country eats EU margins
The same price leaves a different amount after VAT depending on where the customer lives. A worked example across three EU countries.
Payment fees per method in the Nordics
Why a payment fee belongs to the method and not to the shop, and how to set up the real cost of Klarna, Swish, card and invoice.
Shipping cost per country
Shipping costs more to some countries than others, and VAT moves too. See how both change what an order leaves, with a worked example.
True profit vs. revenue
Revenue is not profit. See what is left of an order after VAT, fees, shipping, product cost, ads and fixed costs, step by step.
When to pause an ad
The five states an ad can be in, the default thresholds that decide them and why Klirry waits for enough data before it says pause.
Why a high return on ad spend can still lose money
A 3x return on ad spend (ROAS) sounds good, but break-even depends on what an order leaves after VAT, fees, shipping and product cost. A worked example.