Numbers that depend on matching ad spend to orders carry one of three badges, so you always know how sure Klirry is. They are the same badges and definitions as on the methodology page.
The badges
- Verified. Ad spend matched to at least one order in your store via utm_content or fbclid.
- Calibrated. Spend is real; the order count is estimated from the orders we matched to ads, compared with the sales the ad platform says it got the credit for.
- Low data. Fewer than 30 matched orders or spend below 4× the average order value — sample too small for a reliable estimate.
What to do about Low data
Nothing is wrong. The sample is small, so treat the number as a hint and wait. Klirry shows how many more days it expects to need before it gives a verdict.
How matching works is in how Klirry matches ads to sales.